Available for hire
Birmingham, UK
UX Designer delivering strategy, research & end to end design.
From problem framing to final handoff with realistic timelines, clear process, and no surprises.
I'll help you to turn complexity into clarity, clarity into decisions and decisions into outcomes.
Understand First
Before any design starts, I make sure the real problem is clear. I dig beneath the brief, talk to the right people, and turn assumptions into evidence.
Understand First
Before any design starts, I make sure the real problem is clear. I dig beneath the brief, talk to the right people, and turn assumptions into evidence.
Understand First
Before any design starts, I make sure the real problem is clear. I dig beneath the brief, talk to the right people, and turn assumptions into evidence.
Align the Business
I connect user insight directly to business decisions so your team can move forward knowing the design is grounded in what actually matters — not opinion.
Align the Business
I connect user insight directly to business decisions so your team can move forward knowing the design is grounded in what actually matters — not opinion.
Align the Business
I connect user insight directly to business decisions so your team can move forward knowing the design is grounded in what actually matters — not opinion.
Measure What Works
I define what success looks like before we start. So when the product ships, you know whether it worked — not just whether it launched.
Measure What Works
I define what success looks like before we start. So when the product ships, you know whether it worked — not just whether it launched.
Measure What Works
I define what success looks like before we start. So when the product ships, you know whether it worked — not just whether it launched.
Selected Work
Selected Work
FinMate
FinMate
Designing an insurance MVP that users actually trust
0 to MVP — research, strategy, and end-to-end design
FinTech
FinTech
MVP
MVP
Insurance Tech
Insurance Tech
Empower
Empower
Designing for inclusion, not as an afterthought
Research-led · Built around real student needs
WCAG Compliant
WCAG Compliant
Mentorship
Mentorship
Accessibility
Accessibility
Three ways to work with me
UI/UX Design
From problem framing to high-fidelity screens — I design interfaces grounded in research and user insight. Every decision has a reason behind it, not just an aesthetic preference.
Web Design
Mobile Design
Prototyping
Design System
+more
Website Design
A website that looks good but doesn't convert is just an expensive brochure. I design websites around what your visitors actually need to do — and make it effortless.
Landing Pages
Business Websites
Visual Identity
+more
Design Audit
I review your existing product or website end to end — usability, accessibility, conversion friction, and design consistency. You get a prioritised report with specific actions, not vague observations.
UX Review
Accessibility
WCAG
Action Plan
+more
Three ways to work with me
UI/UX Design
From problem framing to high-fidelity screens — I design interfaces grounded in research and user insight. Every decision has a reason behind it, not just an aesthetic preference.
Web Design
Mobile Design
Prototyping
Design System
+more
Website Design
A website that looks good but doesn't convert is just an expensive brochure. I design websites around what your visitors actually need to do — and make it effortless.
Landing Pages
Business Websites
Visual Identity
+more
Design Audit
I review your existing product or website end to end — usability, accessibility, conversion friction, and design consistency. You get a prioritised report with specific actions, not vague observations.
UX Review
Accessibility
WCAG
Action Plan
+more
Three ways to work with me
UI/UX Design
From problem framing to high-fidelity screens — I design interfaces grounded in research and user insight. Every decision has a reason behind it, not just an aesthetic preference.
Web Design
Mobile Design
Prototyping
Design System
+more
Website Design
A website that looks good but doesn't convert is just an expensive brochure. I design websites around what your visitors actually need to do — and make it effortless.
Landing Pages
Business Websites
Visual Identity
+more
Design Audit
I review your existing product or website end to end — usability, accessibility, conversion friction, and design consistency. You get a prioritised report with specific actions, not vague observations.
UX Review
Accessibility
WCAG
Action Plan
+more
"She doesn't just take briefs — she elevates them. Sharp, intuitive, and impact-driven with a work ethic second to none."
Qasim Syed
Vice President, Abacus
"She doesn't just take briefs — she elevates them. Sharp, intuitive, and impact-driven with a work ethic second to none."
Qasim Syed
Vice President, Abacus
"Sundas consistently impressed with her UI/UX skills, creative problem solving, and commitment to quality. She thinks outside the box, conducts thorough research, and always goes the extra mile to ensure clients are satisfied."
Abdul Mannan
Technical Lead
"Sundas consistently impressed with her UI/UX skills, creative problem solving, and commitment to quality. She thinks outside the box, conducts thorough research, and always goes the extra mile to ensure clients are satisfied."
Abdul Mannan
Technical Lead
"She doesn't just take briefs — she elevates them. Sharp, intuitive, and impact-driven with a work ethic second to none."
Qasim Syed
Vice President, Abacus
"Sundas consistently impressed with her UI/UX skills, creative problem solving, and commitment to quality. She thinks outside the box, conducts thorough research, and always goes the extra mile to ensure clients are satisfied."
Abdul Mannan
Technical Lead
"Sundas quickly grasped highly complex technical software and consistently transformed that understanding into intuitive designs that simplified workflows. Her creativity, technical understanding, and collaborative spirit make her an invaluable asset."
Gordon Dale
Solutions Manager, Wellsky
"Sundas quickly grasped highly complex technical software and consistently transformed that understanding into intuitive designs that simplified workflows. Her creativity, technical understanding, and collaborative spirit make her an invaluable asset."
Gordon Dale
Solutions Manager, Wellsky
"An exceptional designer with an eye for detail and a passion for creating engaging user experiences that are intuitive, accessible, and visually appealing."
Hassan Habib
Solution Consultant
"An exceptional designer with an eye for detail and a passion for creating engaging user experiences that are intuitive, accessible, and visually appealing."
Hassan Habib
Solution Consultant
"Quality work, delivered on time, with a can-do attitude. She mentors her team and makes everyone around her better."
Ijaz Haider
PM Abacus
"Quality work, delivered on time, with a can-do attitude. She mentors her team and makes everyone around her better."
Ijaz Haider
PM Abacus
Every project I've worked on taught me something the brief didn't mention. That's the part I enjoy most.
Let's work together →
Every project I've worked on taught me something the brief didn't mention. That's the part I enjoy most.
Let's work together →